How Two Very Different Games Transformed Retention with ZBD Rewards

ZBD Embedded Rewards bring real-money rewards natively into gameplay, without extra apps or WebViews.

• Rewards for all users, not just UA cohorts
• Proven to lift retention and monetization
• Lightweight SDK that goes live in days

Just interested in the results? Scroll down to get the case study!

Inside the case study, you’ll see how:

• A new crypto-themed game leveraged rewards for an instant boost in engagement
• A legacy idle title reversed decline and grew retention over time
• Different integration styles — quick plug-and-play vs. deep optimization — both delivered results

With more than 20 games already live during this soft-launch phase, we proved that rewarding players with real-money inside the game massively increases user value.

Embedded Rewards won’t work the same for every game. Like any feature, it needs to be tweaked to fit the game and optimized. But rewarding users for their time always delivers results – for the player and the publisher. Because it aligns motivation with monetization.

“Our game’s performance before and after adding ZBD rewards was night and day. It’s almost unbelievable that a single SDK integration can have this much impact.”

• Aleksandar Colic, CEO of Ruleks Games