How ZBD Embedded Rewards Transform User Engagement and Monetization
A deep dive into ZBD's unique approach to real-money rewards in mobile games and how it supercharges user value.
20+
Games live with Rewards SDK
Up to +355%
D30 Retention
3 Days
Fastest Integration Time
Introducing: Embedded Rewards
We’re excited to introduce a new take on rewards in mobile gaming: rewards that become a native part of gameplay. ZBD has been operating in the rewarded gaming and rewarded UA space for a few years. Now, we took the learnings from that and packaged them into a new SDK to bring you Embedded Rewards.
- Rewards for all users, not just those from a specific UA channel
- Rewards live fully in-game, players can cash out without a separate app
- Powerful incentives + easy implementation = big wins in player engagement
Just interested in the results? Scroll down to get the case study!
Proven to Boost Retention, Engagement and Monetization
We extensively tested Embedded Rewards with 7 launch partners, including TapNation, before bringing it to market.
- Started with long-standing partners like Fumb Games to test it out
- Evolved it with indies willing to work with us closely on testing and optimization, like Ruleks Games
- Proved it’s ready for big publishers by partnering with TapNation to bring rewards to Idle Bank (15M+ downloads)
With more than 20 games already live during this soft-launch phase, we proved that rewarding players with real-money inside the game massively increases user value.
A Tale of Two Games: Painting a Holistic Picture on Embedded Rewards
Below, you can download a case study looking at results from two very different integrations: Merge Monsters by Fumb Games vs Crypto Mining Tycoon by Ruleks Games
- A legacy title with no thematic connection to rewards vs a new game that fits like a glove
- A quick and simple integration vs a thought out deep implementation
- A slow start, followed by a big rebound vs success from D1
Embedded Rewards won’t work the same for every game. Like any feature, it needs to be tweaked to fit the game and optimized. But rewarding users for their time always delivers results – for the player and the publisher. Because it aligns motivation with monetization.
“Our game’s performance before and after adding ZBD rewards was night and day. It’s almost unbelievable that a single SDK integration can have this much impact.”
- Aleksandar Colic, CEO of Ruleks Games
